Selena Gomez is currently the most followed musician on Instagram, with a staggering 424.3 million followers.
With over 500 million daily active users on Instagram, it’s no surprise that artists leverage this visual medium to share glimpses of their lives, promote their music, and build their brands.
In this article, we’ll explore the Instagram profiles of the top 10 most followed musicians, what makes them popular, and how they built such a massive following.
Which Musician Has The Highest Followers On Instagram?
Selena Gomez is the most followed musician on Instagram with 424.3 million followers. Her journey from Disney star to global sensation has been well-documented on her profile, where she shares candid moments, behind-the-scenes peeks, and mental health advocacy.
She’s not afraid to show her vulnerable side, discussing her battles with lupus, a kidney transplant, and mental health challenges. This authenticity and business ventures like Rare Beauty have created a bond with her audience that grows daily.
Top 10 Most Followed Musicians On Instagram
Instagram has become the go-to platform for musicians to show their talent beyond music. Here are the top 10 musicians who’ve taken Instagram by storm.
| Rank | Musician | Number of Followers |
|---|---|---|
| 1 | Selena Gomez | 424.3 million |
| 2 | Ariana Grande | 376.8 million |
| 3 | Beyonce’ | 318.9 million |
| 2 | Justin Beiber | 295 million |
| 5 | Taylor Swift | 281 million |
| 6 | Jennifer Lopez | 249 million |
| 7 | Nicki Minaj | 225 million |
| 8 | Miley Cyrus | 213 million |
| 9 | Katy Perry | 204 million |
| 10 | Cardi B | 164 million |
After looking at these numbers, you need to know why they are ranked as the top 10 musicians popular on Instagram.
1. Selena Gomez
Her authentic voice resonates with millions worldwide.
| Number of Followers | 424.3 million |
| Popular Tracks | “Lose You to Love Me,” “Ice Cream,” “Calm Down” |
| Instagram Link | |
| Listen Here | Spotify |
Selena’s Instagram success is due to her genuine approach to content sharing. Unlike many celebrities, she doesn’t post daily, making her content feel more special when it appears.
She has a perfect balance between professional photoshoots, casual selfies, and advocacy posts. Her Rare Beauty promotions feel personal rather than commercial, and she’s not afraid to step away from social media when needed. This self-care approach actually strengthens her connection with followers who appreciate her boundaries and authenticity.
2. Ariana Grande
The vocal powerhouse who grew due to consistency and talent.
| Number of Followers | 376.8 million |
| Popular Tracks | “7 Rings,” “Thank U, Next,” “Positions” |
| Instagram Link | |
| Listen Here | Spotify |
Ariana’s Insta feed features a cohesive aesthetic that complements each album era while showing her personality. She uses Instagram to control her narrative, responding to rumors or controversies directly with her audience rather than through traditional media.
Her behind-the-scenes content from tours and video shoots gives fans exclusive access, while her advocacy for mental health and LGBTQ+ issues. Ariana’s use of Instagram to launch music has turned album releases into global events, driving a massive following.
3. Beyoncé
The visual artist who turned Instagram into a curated gallery and place for important announcements.
| Number of Followers | 318.9 million |
| Popular Tracks | “Cuff It,” “Break My Soul,” “Halo” |
| Instagram Link | |
| Listen Here | Spotify |
Beyoncé uses Instagram as an extension of her artistic vision rather than just a promotional tool. Her feed feels meticulously planned with coordinated aesthetics and thoughtful visual storytelling.
You won’t find casual, unplanned content here. She’s built this massive following despite rarely giving fans a candid look into her personal life. Instead, she creates anticipation, to which the internet pays attention because it often signals something significant. This drives her follower count despite posting less frequently.
4. Justin Bieber
From teen sensation to mature artist, clearly showing off his journey through this app.
| Number of Followers | 295 million |
| Popular Tracks | “Peaches,” “Stay,” “Ghost” |
| Instagram Link | |
| Listen Here | Spotify |
Justin’s Instagram shows his transition from teen idol to pop artist and family man. He’s shared struggles with mental health, substance abuse, and finding purpose.
When you scroll through his feed, you’ll find a mix of professional content, heartfelt posts about his wife Hailey, and glimpses into his spiritual journey. This transparency has helped fans feel invested in his growth. His regular Stories make fans feel included in his daily life, creating a loyal community.
Get to know if Justin Bieber’s concert in 2025 will happen or not!
5. Taylor Swift
Her Insta stories are the best, making fans want more. And the possibility of Taylor Swift concert happening since she has ended her Eras tour recently has left fans more excited.
| Number of Followers | 281 million |
| Popular Tracks | “Anti-Hero,” “Cruel Summer,” “All Too Well” |
| Instagram Link | |
| Listen Here | Spotify |
Taylor’s Instagram strategy revolves around storytelling and fan interaction. She uses it to give clues, references, and “Easter eggs” for upcoming projects, turning her followers crazy.
This engagement strategy creates community and conversation around her content. Taylor balances professional announcements with personal glimpses, like posts about her cats or friends. She uses Instagram to reshape her public image multiple times, from country sweetheart to pop icon to indie-folk storyteller, bringing her audience along.
While you are here, don’t forget to tune into Taylor Swift’s popular songs that we have shortlisted. Let us know your top picks too!
6. Jennifer Lopez
The ageless icon balancing glamour with relatable content.
| Number of Followers | 249 million |
| Popular Tracks | “On The Floor,” “Let’s Get Loud,” “Jenny From The Block” |
| Instagram Link | |
| Listen Here | Spotify |
J.Lo’s Instagram success is due to her ability to balance glamour with content. Her feed shows red carpet moments and magazine covers alongside workout videos and family time.
She maintains her legendary work ethic at every stage of her career. Her content spans multiple ventures, music, acting, beauty line, and fitness, giving followers various reasons to stay engaged. At 55, she’s redefined what age means in the entertainment industry, inspiring followers across generations.
7. Nicki Minaj
The rap queen who built a dedicated Barb army.
| Number of Followers | 225 million |
| Popular Tracks | “Super Freaky Girl,” “Anaconda,” “Moment 4 Life” |
| Instagram Link | |
| Listen Here | Spotify |
Nicki’s Instagram is a direct and unfiltered communication with fans. She grew one of music’s most dedicated fan bases (the Barbz) by making her profile a direct line to her thoughts and announcements.
She made Instagram her primary platform for addressing controversies, announcing new music, or sharing opinions. This creates an authenticity that followers value. She is also one of the best female rappers currently, which is one of the reasons why her fans are always head over heels for her.
Nicki’s content alternates between glamorous photo shoots, behind-the-scenes glimpses, and motherhood moments. This makes her rap persona and content dynamic and engaging.
8. Miley Cyrus
Her stories on Instagram show her journey to become a renowned artist with many reinventions.
| Number of Followers | 213 million |
| Popular Tracks | “Flowers,” “Wrecking Ball,” “Party In The USA” |
| Instagram Link | |
| Listen Here | Spotify |
Miley’s Insta clearly shows her artistic evolution, from Disney star to provocative performer to rock singer. She doesn’t shy away from controversial opinions or unconventional choices, creating content that feels genuine rather than calculated.
Her feed balances professional content with advocacy for causes like LGBTQ+ rights and animal welfare. Miley’s willingness to show her growth, setbacks, and changes has created a space where fans feel they’re watching a real person evolve, not just a celebrity.
9. Katy Perry
The playful personality mixes humor with artistic promotion.
| Number of Followers | 204 million |
| Popular Tracks | “Roar,” “Dark Horse,” “Firework” |
| Instagram Link | |
| Listen Here | Spotify |
Katy’s Instagram feed features huge costumes, behind-the-scenes bloopers, and self-critical content that makes her relatable despite her superstar status. You’ll notice her content often feels spontaneous rather than overly planned.
What works well for her is how she balances this playfulness with glimpses into motherhood and her business ventures. While some artists separate their professional and personal content, Katy integrates them, making her product promotions feel like natural extensions of her personality rather than endorsements.
10. Cardi B
Her unfiltered voice brings raw authenticity to celebrity culture.
| Number of Followers | 164 million |
| Popular Tracks | “WAP,” “Bodak Yellow,” “Up” |
| Instagram Link | |
| Listen Here | Spotify |
Cardi B’s Instagram shows her unfiltered personality and candid approach to celebrity life. She shares unscripted rants, behind-the-scenes moments, and personal opinions without the typical celebrity vibe.
Her stories are particularly entertaining as they feel like conversations with a friend rather than produced content. This authenticity has created a direct connection with fans who appreciate her rags-to-riches story and unapologetic identity. Her mix of motherhood content, fashion moments, and music promotion keeps followers engaged.
Top 20 Most Followed Musicians On Instagram 2025
While the top 10 musicians on Instagram are household names, the next tier of artists is no less popular. Let’s explore the artists ranking from 11-20, who bring unique content to their followers.
| Rank | Musician | Number of Followers |
|---|---|---|
| 11 | Demi Lovato | 154 million |
| 12 | Rihanna | 150 million |
| 13 | Chris Brown | 144.8 million |
| 14 | Drake | 143 million |
| 15 | Billie Eilish | 125 million |
| 16 | Shakira | 92 million |
| 17 | Snoop Dog | 88 million |
| 18 | BTS | 76 million |
| 19 | Lady Gaga | 61 million |
| 20 | BlackPink | 58 million |
Let’s get into the details of these artists who have dedicated followers and what makes them famous on Instagram.
11. Demi Lovato
The mental health advocate is turning vulnerability into strength.
| Number of Followers | 154 million |
| Popular Tracks | “Heart Attack,” “Sorry Not Sorry,” “Cool for the Summer” |
| Instagram Link | |
| Listen Here | Spotify |
Demi’s Instagram success shares personal struggles alongside professional achievements. Their profile has become a platform for mental health advocacy, addiction recovery, and self-acceptance.
Demi balances vulnerability with empowerment, creating content that feels both honest and inspirational. Their strategic approach includes leveraging Instagram for direct communication during controversial moments, allowing them to control their narrative and build deeper connections with fans who relate to similar challenges.
12. Rihanna
The artist turned business mogul who created waves with her music.
| Number of Followers | 150 million |
| Popular Tracks | “Diamonds,” “Work,” “Umbrella” |
| Instagram Link | |
| Listen Here | Spotify |
Rihanna’s Instagram is unique, she’s maintained a massive following despite releasing minimal music in recent years. Her profile has evolved from music promotion to a platform showcasing her business empire: Fenty Beauty, Savage X Fenty, and Fenty Skin.
Her content balances aspirational luxury with relatable moments. Despite being notoriously private, she shares enough personal glimpses, like her journey into motherhood. Her Instagram serves as a masterclass in evolving your social media presence beyond your original claim to fame.
13. Chris Brown
The controversial performer with undeniable artistic talent.
| Number of Followers | 144.8 million |
| Popular Tracks | “No Guidance,” “Go Crazy,” “Under the Influence” |
| Instagram Link | |
| Listen Here | Spotify |
Chris Brown’s Instagram following can maintain artist-fan connections despite mainstream media challenges. His profile focuses heavily on his artistic talents, particularly dance videos and visual art that showcase skills beyond music.
The behind-the-scenes content from rehearsals and studio sessions highlights his work ethic and creative process. His fatherhood content has also helped him relate to his fans. The direct connection Instagram provides has allowed him to maintain a loyal fan base.
14. Drake
The strategic social media player who creates viral moments.
| Number of Followers | 143 million |
| Popular Tracks | “God’s Plan,” “Hotline Bling,” “One Dance” |
| Instagram Link | |
| Listen Here | Spotify |
His profile creates viral moments that extend beyond the platform, from launching dance challenges to sparking debates with cryptic captions. You’ll notice his feed balances luxury lifestyle content with relatable moments and Toronto pride.
His approach to timing posts around industry events or controversies demonstrates social media savvy that keeps followers engaged. Drake has perfected the art of creating FOMO through selective glimpses into his world, making each post feel like an event.
15. Billie Eilish
The Gen Z voice is redefining celebrity image and authenticity.
| Number of Followers | 125 million |
| Popular Tracks | “bad guy,” “Happier Than Ever,” “ocean eyes” |
| Instagram Link | |
| Listen Here | Spotify |
Billie’s Instagram growth parallels her meteoric rise in music, offering Gen Z authenticity in a heavily filtered platform. Her approach is the contrast to traditional pop star imagery, embracing comfort over conventional glamour and raw emotion over polished perfection.
Her evolving style and artistic vision often challenge industry beauty standards. She maintains boundaries by sharing enough to feel connected with fans without sacrificing privacy.
Billie Eilish Concert is happening! Find ticket details and location inside.
16. Shakira
The global icon bridging cultures through music and philanthropy.
| Number of Followers | 92 million |
| Popular Tracks | “Hips Don’t Lie,” “Waka Waka,” “Whenever, Wherever” |
| Instagram Link | |
| Listen Here | Spotify |
Shakira’s profile uniquely bridges Latin and English-speaking audiences, with content often presented bilingually to engage her global fanbase. She announced her world tour 2025, which began with an official announcement via her social media. The seamless integration of her music, philanthropy work with the Barefoot Foundation, and family life.
At 47, she maintains relevance by adapting to platform trends while staying true to her established brand. Her dance videos particularly resonate with followers. This multi-dimensional content has sustained her Instagram growth across decades in the industry.
17. Snoop Dogg
The hip-hop legend turned multimedia personality and entrepreneur.
| Number of Followers | 88 million |
| Popular Tracks | “Drop It Like It’s Hot,” “Gin and Juice,” “Young, Wild & Free” |
| Instagram Link | |
| Listen Here | Spotify |
Snoop’s Instagram feed is an authentic brand extension, seamlessly promoting his various business ventures from cannabis to cooking shows without feeling forced. His profile is unique, the humor, he doesn’t take himself too seriously, shares memes, throwbacks, and unexpected celebrity friendships that keep content fresh.
He connects with original fans from the 90s while continuously gaining younger followers through collaborations and cultural relevance. This adaptability has been key to his enduring social media success.
18. BTS
The K-pop sensation that revolutionized global music consumption.
| Number of Followers | 76 million |
| Popular Tracks | “Dynamite,” “Butter,” “DNA” |
| Instagram Link | |
| Listen Here | Spotify |
BTS’s Instagram is a visual diary documenting their journey from a Korean group to worldwide reach. It complements their broader social media strategy across platforms, with Instagram serving as the polished, official visual archive while other platforms showcase more casual content.
Their massive following, despite language barriers, shows how Instagram’s visual nature transcends cultural differences, allowing them to connect with the diverse ARMY fandom worldwide.
Get details of the upcoming BTS concert 2025 with our guide.
19. Lady Gaga
The artistic chameleon blends music, acting, and advocacy.
| Number of Followers | 61 million |
| Popular Tracks | “Bad Romance,” “Shallow,” “Rain On Me” |
| Instagram Link | |
| Listen Here | Spotify |
Gaga’s Instagram feed shows her evolution from pop singer to multifaceted entertainer spanning music, film, and entrepreneurship. What draws followers is the contrast between theatrical performance and authentic vulnerability.
Her advocacy for mental health and LGBTQ+ causes is particularly authentic. Her profile aesthetics transform dramatically with each project era, reflecting her artistic commitment to complete reinvention. This approach creates renewed interest with each career phase, keeping long-term followers engaged while attracting new audiences.
20. BLACKPINK
The global girl group is shattering K-pop records worldwide.
| Number of Followers | 58 million |
| Popular Tracks | “DDU-DU DDU-DU,” “How You Like That,” “Pink Venom” |
| Instagram Link | |
| Listen Here | Spotify |
BLACKPINK’s official Instagram group account shows their cohesive identity. And despite the rumors, Blackpink is not disbanding.
The perfect balance between carefully curated professional content and glimpses of personality that make global stars feel accessible.
The visual emphasis on fashion has been particularly strategic, establishing them as style icons and securing luxury brand partnerships that extend their influence beyond music. Their content creates multiple touchpoints for fans, driving engagement and establishing them as famous artists in the K-pop industry.
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Conclusion: Selena Gomez Is the Most Followed Musician On Instagram with 424.3 Million Followers!
Following closely are Ariana Grande with 376.8 million and Beyoncé with 318.9 million, each bringing unique content strategies that have cemented their Instagram dominance.
Throughout this exploration of Instagram’s top 20 musicians, we’ve seen how the platform has transformed artist-fan relationships, creating direct connections that bypass traditional media.
Take inspiration from these music icons by finding your unique voice, maintaining consistency, and creating content that genuinely resonates with your audience.
FAQs
Selena Gomez leads with 424.3 million followers, maintaining her position through authentic content and strategic posting.
The top 5 most-followed musicians are Selena Gomez (424.3M), Ariana Grande (376.8M), Beyoncé (318.9M), Justin Bieber (294.5M), and Taylor Swift (284M).
A.R. Rahman leads with over 25 million followers, followed closely by Neha Kakkar and Badshah among Indian music artists.
Selena Gomez holds the title of most followed musician on Instagram with 424.3 million followers as of May 2025.
In terms of Instagram followers, Selena Gomez ranks #1 among musicians worldwide with her 424.3 million-strong following.
